Comparison · Pricing checked October 2026
LeadMerlin vs LeadSwift
Both can help you build lead lists, but they are different kinds of tools. LeadSwift is a local lead finder with built-in email outreach. LeadMerlin is a live local-business search with a full enrichment pipeline on every lead, built to be called from an API or an AI agent.
Verdict
Pick LeadSwift for: Agencies who want a point-and-click tool that finds and emails local businesses in one place.
Pick LeadMerlin for: enriched local business leads — owner names, labelled emails, phone line types and tech stack — at one price per lead.
Side by side
| Feature | LeadSwift | LeadMerlin |
|---|---|---|
| Entry price | $24.99/mo (1 search/day) | Free 100 leads, then $39/mo for 10k leads |
| Built-in email sending | Yes | No — bring your own sequencer |
| REST API | Yes (with webhooks) | Yes |
| Zapier / n8n | Zapier app and official n8n node | HTTP request node + guides |
| Ready-made agent skill file | Not listed | Yes |
| Phone line type + carrier | Not listed | Main number, within a monthly allowance (1,000–4,000) |
| Tech stack | Yes | Yes |
| Enrich your own domains | Not listed | Yes, up to 100 per request |
Pricing checked October 2026. “Not listed” means we could not find it on LeadSwift’s public pages — it may still exist.
What LeadSwift is
LeadSwift finds local businesses from sources like Google Maps and Yelp, enriches them with emails, tech and SEO data, and includes email outreach in the same app.
- Captures businesses at search time and returns emails (including decision makers), ratings, tech, socials and SEO issues. [2]
- Filters on ratings, reviews, website issues and keyword or HTML search across business websites. [2]
- Built-in email outreach. [2]
- REST API with webhooks, a Zapier app, an official n8n node, plus Clay and GoHighLevel integrations. [3]
LeadSwift pricing
- Starter $24.99/mo, Professional $49.99/mo, Agency $99.99/mo (monthly list prices), limited to 1, 5 and 20 searches per day. [1]
- All plans include unlimited leads, senders, contacts and emails, per LeadSwift’s homepage. [2]
LeadMerlin pricing
- Free — $0, 100 leads to start
- Starter — $39/mo ($29/mo yearly), 10,000 leads/mo
- Pro — $49/mo ($39/mo yearly), 20,000 leads/mo
- Agency — $97/mo ($79/mo yearly), 50,000 leads/mo
- That works out to about $1.94–$3.90 per 1,000 enriched leads at full plan usage, with the full pipeline on every lead.
How LeadMerlin credits work
- 1 lead credit per business that has a website to enrich.
- Listings without a website are never charged (counted as skipped, not returned in results).
- Off-niche listings removed by the niche filter are never charged.
- Failed enrichments are refunded automatically.
- A search charges only what your balance covers: with 40 credits left, it enriches the 40 top-ranked matches. Set max_leads to cap any search.
- Locations, niche suggestions, polling and demo endpoints are free.
- Phone line-type lookups have a monthly allowance: 100 on the free start, 1,000 Starter, 2,000 Pro, 4,000 Agency. Numbers looked up before are free. Past the allowance, phones still come back without a line type.
Where LeadSwift is better
- Outreach is built in — find and email leads in one app.
- Website-issue and HTML keyword filters aimed at agencies.
- Unlimited leads within a daily search cap.
Where LeadMerlin is better
- A ready-made agent skill and a no-key demo API, so Claude Code, Cursor or Codex can run searches in plain English.
- Phone line type and carrier on the main number.
- Enrich domains you already have via /v2/enrichments, not just new searches.
Choose LeadSwift if…
- You want sending and the lead finder in one interface.
- You prefer a daily-search model with unlimited leads per search.
- You want native Zapier or n8n nodes rather than plain HTTP calls.
Choose LeadMerlin if…
- You want leads as JSON or CSV to feed your own tools, sequencer or AI agent.
- You need phone line types for calling or SMS.
- You want to enrich an existing list of domains.
Sources
- https://www.capterra.com/p/264757/LeadSwift/pricing/
- https://leadswift.com
- https://leadswift.com/integrations
Checked on 2026-10-18. Competitor pricing and features change often — confirm on leadswift.com before deciding. Spotted something out of date? Tell us and we will fix it.
Shopping around? See our LeadSwift alternative page.
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