Who uses LeadMerlin, and for what.
LeadMerlin searches Google Business Profiles live, crawls each business website, verifies contacts and returns one structured record per lead. Here is how different teams put that to work.
AI agents (Claude Code, Cursor, Codex)
Local business leads your AI agent can fetch on its own
Ask your agent for "roofers in Tampa with a website" and get back an enriched, CRM-ready list — without writing a scraper or babysitting a browser.
n8n, Make & Zapier builders
Enriched local leads as a step in your n8n, Make or Zapier flow
Trigger a search from a form, schedule or sheet row, then send enriched businesses straight into a CRM, Google Sheet or cold email tool.
Cold email & outbound agencies
Local business lists with owner names and verified emails, for outbound agencies
Turn "dentists in Phoenix" into a list a sequencer can safely send to, with a first name and a line of personalization per lead.
Web design & SEO agencies
Find local businesses that need a better website — with the tech stack already checked
Find businesses in a niche whose website or Google profile has obvious gaps, and contact the owner with a specific observation.
SaaS founders selling to local businesses
Build a target list for your local-business SaaS
Build a focused list of businesses in one vertical and region, see what software they already run, and start founder-led outreach.
B2B sales & recruiting for SMBs
Reach small local businesses directly — owner, mobile and email in one place
Build a territory list of local businesses and reach the owner by phone or email, skipping gatekeepers where possible.
Vibe coders building lead tools
The lead data layer for the tool you are building
Ship a product that needs enriched local business data without building and maintaining a scraping and enrichment pipeline.
AI receptionist & voice-agent sellers
Find service businesses that still miss calls: no chat widget, no online booking
Find businesses whose customers can only reach them by phone, then contact the owner with a specific reason they are losing calls.
Reputation & review management
Find local businesses with weak ratings or few reviews, and reach the owner
Find businesses whose Google rating or review count is weak next to local competitors, and pitch them with their own numbers.
Search funds, acquirers & business brokers
Off-market deal flow: local businesses with the owner’s name, from their own websites
Build a list of businesses in a target vertical and region, find who owns each one, and start a direct conversation with the owner.
Territory reps & B2B distributors
Build your sales territory in minutes: every independent practice or shop, with contacts
Map every relevant account across the cities in a territory, then work the list by phone, email and visits.
Merchant services & POS resellers
See which restaurants and shops run Toast, Square or Clover before you reach out
Find high-transaction local businesses, see which ordering or POS provider they show online, and pitch a switch or upgrade to the owner.
Try LeadMerlin free.
Your first 100 enriched leads are free. No credit card. Run it from the dashboard, the API, or your AI agent.