Use case · B2B sales & recruiting for SMBs

Reach small local businesses directly — owner, mobile and email in one place

Account executives, SDRs and agency recruiters whose buyers are owners of small local businesses.

How it is usually done today

• Calling the main listed number and asking for the owner.
• Searching each business on LinkedIn, where many owners are not active.
• Buying territory lists from a data broker.

Why that hurts

• Main lines often go to a front desk or voicemail.
• You do not know if a number is mobile, landline or VoIP until you dial.
• Static lists include closed or moved businesses.

How LeadMerlin does it

1. 1

   Define the territory

   Look up location codes for up to 5 cities per search.

2. 2

   Search live

   Results come from current Google Business Profiles, not a stored database.

3. 3

   Prioritize

   Sort by phone_type = mobile, then by owner present, then by review count.

4. 4

   Load into your CRM

   Export CSV from the dashboard or pull JSON via the API.

Look up territory location codes

curl "https://api.leadmerlin.com/api/v2/locations?q=austin" \
  -H "x-api-key: $LEADMERLIN_API_KEY"

curl -X POST "https://api.leadmerlin.com/api/v2/searches" \
  -H "x-api-key: $LEADMERLIN_API_KEY" \
  -H "content-type: application/json" \
  -d '{"keyword":"roofing contractor","location_codes":[1026201],"strictness":"moderate"}'

Location codes in these examples are placeholders — always look yours up with GET /v2/locations first.

What comes back

Most useful for this job:

• all_phones[] lists every number found; the main number carries line_type and carrier.
• Owner name when available.
• Address, city, state and coordinates for territory mapping.

Limits and honest caveats

• A mobile line type tells you the number is a cell phone, not that it belongs to the owner.
• Check do-not-call and telemarketing rules that apply to you before dialing.
• Larger companies with many locations are better served by B2B contact databases.

Pricing

• 1 lead credit per business that has a website to enrich.
• Listings without a website are never charged (counted as skipped, not returned in results).
• Off-niche listings removed by the niche filter are never charged.
• Failed enrichments are refunded automatically.
• A search charges only what your balance covers: with 40 credits left, it enriches the 40 top-ranked matches. Set max_leads to cap any search.
• Locations, niche suggestions, polling and demo endpoints are free.
• Phone line-type lookups have a monthly allowance: 100 on the free start, 1,000 Starter, 2,000 Pro, 4,000 Agency. Numbers looked up before are free. Past the allowance, phones still come back without a line type.

FAQ

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