Use case · Territory reps & B2B distributors
Build your sales territory in minutes: every independent practice or shop, with contacts
Territory sales reps, independent (1099) reps and small distributors selling supplies or services into one vertical: dental, beauty, foodservice, auto parts and similar.
The job
Map every relevant account across the cities in a territory, then work the list by phone, email and visits.
How it is usually done today
- Building territory spreadsheets by hand from Google Maps.
- Relying on an employer CRM that misses newer and independent accounts.
- Buying lists that lump specialists in with general practices.
Why that hurts
- Generic categories mix the accounts you want with ones you do not.
- Address-only lists leave you without a decision maker.
- Territories span many towns, which means many separate searches.
How LeadMerlin does it
- 1
Search your vertical across up to 5 cities
Orthodontist, nail salon, independent pizza restaurant, auto repair: one job covers several towns.
- 2
Tighten the niche
Strict filtering drops adjacent categories so implant centers do not mix with general dentists.
- 3
Plan the route
Every result has a street address, city and rank; sort and export to your CRM or mapping tool.
- 4
Call the right line
Phone line type and the owner name help you reach the practice owner rather than a call center.
One territory, several cities, strict niche
curl -X POST "https://api.leadmerlin.com/api/v2/searches" \
-H "x-api-key: $LEADMERLIN_API_KEY" \
-H "content-type: application/json" \
-d '{"keyword":"orthodontist","location_codes":[1026201,1026748,1026765],"strictness":"strict"}'Location codes in these examples are placeholders — always look yours up with GET /v2/locations first.
What comes back
Most useful for this job:
- Address, city, rating and review count for every account.
- Owner name, verified email and phone line type.
- web.tech: booking and ordering tools (e.g. NexHealth, Toast) as a rough size and sophistication signal.
Every field on an enriched lead
- Google Business Profile basics: name, category, address, rating, review count, claimed status, GBP URL, CID
- Owner name and a short business summary, extracted from the website by an LLM when the site states them
- Every email found, labelled verified / catch-all / invalid / unverified, with role-based and free-provider flags
- Phones from the listing and website; the main number (Google listing first) gets line type (mobile, landline, VoIP, toll-free) and carrier, up to your plan's monthly line-type allowance
- Tech stack: CMS, CDN, server, chat widget, online booking tool, online ordering / POS storefront, review widgets, analytics, frameworks, ad pixels
- Social profiles, services, service areas, year established when stated
- Raw text, title and meta description of up to 5 crawled pages per site
Limits and honest caveats
- No purchasing-manager names or buying volumes; the owner named on the site is the usual contact for independents.
- There is no chain-versus-independent flag yet; check names in the export.
- Only businesses with a website are enriched; website-less listings are counted but not returned.
Pricing
| Plan | Price | Leads |
|---|---|---|
| Free | $0 | 100 leads to start |
| Starter | $39/mo ($29/mo yearly) | 10,000 leads/mo |
| Pro | $49/mo ($39/mo yearly) | 20,000 leads/mo |
| Agency | $97/mo ($79/mo yearly) | 50,000 leads/mo |
- 1 lead credit per business that has a website to enrich.
- Listings without a website are never charged (counted as skipped, not returned in results).
- Off-niche listings removed by the niche filter are never charged.
- Failed enrichments are refunded automatically.
- A search charges only what your balance covers: with 40 credits left, it enriches the 40 top-ranked matches. Set max_leads to cap any search.
- Locations, niche suggestions, polling and demo endpoints are free.
- Phone line-type lookups have a monthly allowance: 100 on the free start, 1,000 Starter, 2,000 Pro, 4,000 Agency. Numbers looked up before are free. Past the allowance, phones still come back without a line type.
FAQ
How many cities can one search cover?
Up to 5 per search job, in the dashboard and the API.
Can I avoid accounts I already have?
Export to CSV and dedupe against your CRM by domain or phone.
Is there a free trial?
Your first 100 leads are free. No credit card required.
Related
Try LeadMerlin free.
Your first 100 enriched leads are free. No credit card. Run it from the dashboard, the API, or your AI agent.