Auto repair shops leads, ready for outreach.
Independent auto repair shops compete with dealerships on trust and convenience. Reviews, appointment booking and repeat-service reminders drive their revenue.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to auto repair shops
- Automotive marketing agencies
- Shop management software
- Parts distributors
- Customer reminder and review platforms
The fields that matter for this niche
category Body shops, tire shops and general repair buy differently.
reputation.rating_distribution Trust is the purchase driver, and the shape of reviews says a lot.
services.list Specialties (European, diesel, EV) are strong personalisation hooks.
web.pages[].text Look for appointment booking and warranty language.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No booking language | web.pages[].text lacks 'appointment' / 'schedule' | Online booking integration. |
| Rating under 4.3 with many reviews | reputation.rating | Reputation recovery and review response service. |
| Unclaimed profile | reputation.is_claimed = false | GBP claim and setup as entry offer. |
Sample request
Search auto repair shops in Austin, TX with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"auto repair shop","location_codes":[1026201],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- Chains (Midas, Jiffy Lube, etc.) dominate some areas; filter by domain to keep independents.
- Dealership service departments share the dealer's domain and are not independent buyers.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on auto repair shops in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free