Electricians leads, ready for outreach.
Electrical contractors split between residential service calls and commercial project work. EV-charger and panel-upgrade demand gives you timely, specific outreach hooks.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to electricians
- Local SEO agencies
- EV charger manufacturers and installer networks
- Estimating and job-costing software
- Recruiting firms for licensed electricians
The fields that matter for this niche
services.list Find shops that already mention EV chargers, generators or solar, so your pitch can build on that.
additional_categories Separates electricians from electrical supply stores and motor repair shops.
owner Electrical businesses are frequently named after the licensed master electrician who owns them.
contact.all_emails[].is_role_based Prefer the named mailbox over info@ for owner-level outreach.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No EV charger page | web.pages[].text lacks 'EV' / 'charger' | A ready-made EV installation landing page or lead program. |
| Only a mobile number listed | phone_type = 'mobile' | Owner-operator: talk about time saved, not about "your marketing team". |
| Old jQuery-only site, no analytics | frameworks = ['jquery'], analytics = [] | Modern site plus tracking, framed around commercial bid credibility. |
Sample request
Search electricians in Austin, TX with strictness: "strict". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"electrician","location_codes":[1026201],"strictness":"strict"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- "Electric" keywords pull in utilities, motor shops and EV dealers; keep strictness at moderate or strict.
- Commercial electrical contractors often have minimal Google profiles and win work through bids, not Maps.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on electricians in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free