Med spas leads, ready for outreach.
Med spas sell high-margin aesthetic treatments and compete hard on Instagram, reviews and promotions. They are among the most marketing-hungry local businesses.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to med spas
- Aesthetic marketing agencies
- Booking and membership software
- Social media content studios
- Device and injectable sales reps
The fields that matter for this niche
services.list Treatments (injectables, laser, body contouring) define which vendor or campaign fits.
web.socials Instagram is the main channel. Missing or thin profiles are a clear gap.
web.tech.advertising Shows whether they already run paid social or search.
services.selling_points Memberships, financing and specials show how they compete.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No Instagram link on site | web.socials lacks instagram | Content and social management with before/after strategy. |
| No analytics or pixel | analytics = [], advertising = [] | Tracking setup before any paid campaign. |
| Membership language missing | web.pages[].text lacks 'membership' | Recurring revenue program pitch. |
Sample request
Search med spas in Irvine, CA with strictness: "strict". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"medical spa","location_codes":[1013883],"strictness":"strict"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- "Spa" alone pulls in hotel spas, massage parlors and nail salons; use "medical spa" and moderate or strict filtering.
- Medical directors may be listed rather than owners. Confirm the business owner before personalised outreach.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on med spas in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free