Dentists leads, ready for outreach.
Dental practices have high lifetime patient value and a steady appetite for patient acquisition, reviews and online booking. Many are now part of DSOs, which changes who makes decisions.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to dentists
- Dental marketing agencies
- Patient communication and reminder software
- Dental labs and supply companies
- Practice brokers and DSO acquisition teams
The fields that matter for this niche
category + additional_categories Cosmetic, implant and pediatric practices have very different marketing budgets and messages.
owner Practice websites often name the dentist-owner (Dr. …). That gives you a far better opener than "Dear practice manager".
web.pages[].text Look for "new patients welcome", insurance lists and booking language to qualify fit.
reputation.reviews + rating Patient choice is review-driven, so gaps here make a concrete pitch.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No online booking language | web.pages[].text lacks 'book online' / 'schedule' | Online scheduling or a booking-focused redesign. |
| Chat via Podium already | web.tech.chat = 'podium' | They pay for patient messaging. Pitch complementary services, not a competing chat tool. |
| Low review count for the area | reputation.reviews | Automated post-visit review requests. |
Sample request
Search dentists in Irvine, CA with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"dentist","location_codes":[1013883],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- DSO-owned offices share corporate websites; owner fields may be empty and buying happens centrally.
- Healthcare outreach should avoid anything that looks like it uses patient data. Stick to business information.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on dentists in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free