Cleaning services leads, ready for outreach.
Residential maid services and commercial janitorial companies are fast-growing, low-barrier businesses. They need recurring clients, staff and scheduling.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to cleaning services
- Scheduling and invoicing software
- Local SEO agencies
- Supply distributors
- Hiring and background-check platforms
The fields that matter for this niche
category Residential maid vs commercial janitorial means different deal sizes and different buyers.
services.customer_types Confirms residential vs commercial focus.
web.pages[].text Instant-quote and booking language shows sales maturity.
services.year_established Many are new businesses, which need visibility above all.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No instant quote / booking | web.pages[].text lacks 'quote' / 'book' | Online quoting and booking flow. |
| New business (recent year established) | services.year_established | Launch-package: GBP, reviews, site. |
| Commercial focus without case studies | customer_types = 'commercial' | B2B credibility content. |
Sample request
Search cleaning services in Irvine, CA with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"house cleaning service","location_codes":[1013883],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- Franchise maid brands appear under local names with central websites.
- Carpet, window and pool cleaning are separate trades; choose keywords deliberately.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on cleaning services in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free