General contractors & remodelers leads, ready for outreach.
General contractors, remodelers and home builders win large projects through reputation and referrals. Project galleries and responsive estimating are what they care about.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to general contractors & remodelers
- Estimating and project management software
- Web design agencies (portfolio sites)
- Building material suppliers
- Financing providers for remodels
The fields that matter for this niche
category Kitchen/bath remodelers vs new-home builders vs commercial GCs are different buyers.
services.customer_types Residential vs commercial.
web.tech.cms Portfolio quality varies widely, so site builders are common redesign targets.
services.year_established Signals track record in a trust-driven category.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No portfolio text | web.pages[].text lacks 'project' / 'gallery' | Project gallery and case-study pages. |
| DIY site | cms in ['wix','godaddy'] | Premium redesign to match project size. |
| No financing mention | web.pages[].text lacks 'financing' | Consumer financing partnership. |
Sample request
Search general contractors & remodelers in Denver, CO with strictness: "strict". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"general contractor","location_codes":[1014485],"strictness":"strict"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- "Contractor" is broad: it includes every trade. Use specific keywords and strict filtering when you want GCs only.
- Commercial GCs often have sparse Maps profiles.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on general contractors & remodelers in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free