Gyms & fitness studios leads, ready for outreach.
Independent gyms, boutique studios and personal trainers sell memberships and fight churn. They respond to member acquisition, retention and class-booking offers.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to gyms & fitness studios
- Membership and class-booking software
- Fitness marketing agencies
- Equipment suppliers
- Wellness app and corporate-wellness partners
The fields that matter for this niche
category Big-box gyms, boutique studios and solo trainers are separate segments.
web.socials Studios live on Instagram and TikTok.
web.pages[].text Look for class schedules, free-trial offers and membership pricing.
owner Boutique studios usually name the founder or head coach.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No free-trial offer | web.pages[].text lacks 'free trial' / 'first class' | Trial funnel and landing page. |
| No analytics | web.tech.analytics = [] | Tracking for member acquisition. |
| Low review count | reputation.reviews | Member review campaigns. |
Sample request
Search gyms & fitness studios in Denver, CO with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"gym","location_codes":[1014485],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- National chains (Planet Fitness, Orangetheory franchises) appear under local names; filter by domain.
- "Gym" also matches gymnastics clubs and school gyms; use moderate strictness.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on gyms & fitness studios in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free