Insurance agents leads, ready for outreach.
Independent and captive insurance agents sell auto, home, life and commercial policies locally. Captive agents (State Farm, Allstate) and independents have different freedom to buy tools.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to insurance agents
- Agency management and CRM software
- Lead vendors and marketing agencies
- Quoting and comparative rating tools
- Agency acquirers
The fields that matter for this niche
website Brand-hosted agent pages indicate captive agents; own domains are typically independents.
owner Agencies are often named after the agent-owner.
category Life vs P&C vs commercial focus.
reputation.reviews Review counts vary widely and drive local visibility.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| Independent agency (own domain) | website on own domain | Independents control their marketing and tooling. |
| No analytics | web.tech.analytics = [] | Lead tracking setup. |
| Low review count | reputation.reviews | Client review campaign. |
Sample request
Search insurance agents in Austin, TX with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"insurance agency","location_codes":[1026201],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- Captive agents may be restricted by carrier rules on marketing and vendors.
- Brand-hosted pages share templates; emails may route to corporate.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on insurance agents in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free