Real estate agents leads, ready for outreach.
Agents and small brokerages live on personal brand and referrals. Many profiles are individual agents under a franchise brand, which affects how you target them.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to real estate agents
- Agent marketing and website providers
- CRM and transaction-management software
- Photographers, videographers and stagers
- Mortgage and title partners
The fields that matter for this niche
owner For individual agents the "business" is the person; for brokerages it is the broker-owner.
website Brand-hosted agent pages vs own domain separates brokerage-dependent agents from independent brands.
web.socials Video and social presence vary widely and drive most agent marketing offers.
services.areas Neighborhood focus makes a good personalisation hook.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No own domain | website on a franchise domain | Personal-brand site and IDX setup. |
| No blog | web.has_blog = false | Neighborhood guides for local SEO. |
| Few reviews | reputation.reviews | Past-client review campaign. |
Sample request
Search real estate agents in Austin, TX with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"real estate agency","location_codes":[1026201],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- Franchise offices (Keller Williams, RE/MAX, etc.) produce many duplicate listings sharing one corporate domain.
- Email enrichment on brand-hosted pages may return the office inbox, not the agent.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on real estate agents in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free