Restaurants leads, ready for outreach.
Restaurants are numerous, thin-margin and highly visible on Maps. Cuisine type and ordering setup matter more than the generic "restaurant" label.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to restaurants
- Online ordering and POS providers
- Food photographers and social agencies
- Food and beverage distributors
- Reservation and loyalty platforms
The fields that matter for this niche
category Google has hundreds of cuisine categories; target the ones your offer fits.
web.tech.cms Many restaurants run on Squarespace, Wix or ordering-platform pages.
web.socials Instagram is often more important than the website.
reputation Ratings and review volume shape both pitch and priority.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No online ordering language | web.pages[].text lacks 'order online' | Commission-free direct ordering. |
| No website | website = null (skipped, free) | Simple menu site; phone or walk-in outreach. |
| No Instagram linked | web.socials lacks instagram | Social content packages. |
Sample request
Search restaurants in Austin, TX with strictness: "off". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"restaurant","location_codes":[1026201],"strictness":"off"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- A city-wide "restaurant" search is huge. Narrow by cuisine keyword to keep lists relevant and credits low.
- Owner names are less often on restaurant sites; expect lower owner fill than in trades or professional services.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on restaurants in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free