Hair & beauty salons leads, ready for outreach.
Salons and barbershops are booking-driven, highly local and social-heavy. Many owners work behind the chair, so short, specific outreach works best.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to hair & beauty salons
- Salon booking and POS software
- Product distributors
- Social media and photo agencies
- Booth-rental and staffing platforms
The fields that matter for this niche
web.pages[].text Booking links and service menus show their current tooling.
web.socials Instagram portfolios drive bookings.
phone_type Mobile numbers often reach the owner-stylist directly.
reputation.reviews Review volume shows booking volume and maturity.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| No online booking language | web.pages[].text lacks 'book' | Online booking setup. |
| No website | website = null (skipped, free) | Simple booking site; text or call outreach. |
| Strong reviews but no blog/socials linked | web.socials = {} | Social presence to match their reputation. |
Sample request
Search hair & beauty salons in Austin, TX with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"hair salon","location_codes":[1026201],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- Booth-rental salons list many individual stylists under one address.
- Many salons use booking-platform pages instead of their own site, so emails may be missing.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on hair & beauty salons in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free