Veterinarians leads, ready for outreach.
Veterinary clinics are increasingly consolidated, but many independents remain. Appointment demand, staffing and client communication are constant pressure points.
Google categories to target
These are real Google Business Profile categories. LeadMerlin's /v2/suggest endpoint returns category and keyword suggestions for any niche, and every finished job reports a count per category.
Who sells to veterinarians
- Vet practice management software
- Client reminder and telehealth tools
- Veterinary marketing agencies
- Practice acquirers and consolidators
The fields that matter for this niche
owner Independent clinic sites often name the founding veterinarian.
category Emergency hospitals vs general practice vs specialty.
web.pages[].text Look for online booking, pet portals and new-client language.
website Corporate-group domains reveal consolidated clinics.
Outreach signals to filter on
Every enriched lead includes its website text and tech fingerprint. Your spreadsheet, script or AI agent can filter on these signals before anyone writes an email.
| Signal | Where it shows up | Outreach angle |
|---|---|---|
| Independent (own domain) | website not on a group domain | Independents make their own buying decisions. |
| No online booking language | web.pages[].text lacks 'book' / 'appointment' | Booking and reminder software. |
| No blog | web.has_blog = false | Pet-health content for local SEO. |
Sample request
Search veterinarians in Irvine, CA with strictness: "moderate". Up to five location codes fit in one job. You are charged 1 credit per business that has a website. Listings without a website and off-niche results are free.
curl -X POST https://api.leadmerlin.com/api/v2/searches \
-H "x-api-key: lm_your_key" \
-H "content-type: application/json" \
-d '{"keyword":"veterinarian","location_codes":[1013883],"strictness":"moderate"}'
Then poll GET /v2/jobs/:id and page through /v2/jobs/:id/results. Want to see the response shape first? The demo endpoints need no key.
Honest caveats
- Corporate-owned clinics (large groups) keep local names but buy centrally.
- Pet groomers and pet stores can appear; moderate strictness filters most.
- Owner names come from the business's own website text. Fill rates vary by niche and by how much a site says about its people.
Try it on veterinarians in your market.
First 100 leads free. No credit card. Use the dashboard, the API, or paste the agent skill into Claude Code, Cursor or Codex.
Start free